Guides for US clinic owners
Every guide answers one question an owner of a US med spa has actually asked us. Read them in full, on the page, without giving anyone your email.
Free to read. The systems they describe start at $1,000 a month, and the whole price list is on the pricing page.
Each guide carries the date it was last reviewed, beside its title — nothing on this shelf is older than Aug 2026. Where a number is disputed or a rule varies by state, the guide says so instead of picking a side.
Everything published so far is written for med spas. A dental practice runs the same mechanics in a different order, but there is no dental guide on this shelf yet, so the short version lives on the dental system page.
Getting patients
Most clinics with a gap in the calendar do not have a traffic problem. They have an intake problem: calls that ring out, messages answered the next morning, consultations nobody follows up twice. Read these before you spend another dollar on ads.
Most practices do not have a demand problem, they have an answering problem — published call-tracking benchmarks put the share of calls to US local businesses that reach a live person at 37.8%. Fix the phone and the recall list first, because both pay back inside a month. Local SEO and content matter, but they compound over three to six months and buying them first is why so many practices conclude marketing does not work.
If you would rather we ran it
AI front desk for dental practicesMed spa clients come from four places: the phone and follow-up you already have, your Google Business Profile, referrals, and paid search. Fix the phone first — it is the only one that pays back in weeks.
If you would rather we ran it
Local SEO and Google MapsVisibility
One is the old one — ranking in Google and the map pack for the treatments you sell. The other is new: being quotable inside the AI answer a patient reads instead of clicking anything. Read these if patients say they could not find you, or if a competitor keeps getting named and you never do.
Assistants recommend practices whose basic facts are published as structured data rather than buried in prose or an image — services, service area, hours, insurance accepted, and prices. Publish those cleanly, answer real patient questions directly at the top of the page, and do not block AI crawlers. Nobody can guarantee a ranking inside an assistant, and any vendor selling one is selling something they cannot deliver.
If you would rather we ran it
AI visibility and contentAssistants quote pages that answer one question in the first forty words, using facts only a clinic can state — hours, prices, policies, who performs the treatment. Most med spa sites open with brand copy instead, so the assistant quotes a directory and names someone else.
If you would rather we ran it
AI visibility and contentCompliance
Aesthetic marketing runs straight into HIPAA, FTC rules and your state board, and plenty of agencies quietly ignore all three. Read these before you post patient photos, reviews or a claim about results. We are not lawyers and we say so in every one of them.
A recognisable patient photo tied to a treatment is protected health information, so publishing it generally needs its own written marketing authorization on top of consent to treat. The claim the photo makes is governed separately again — by advertising rules and by your state medical board. This is educational, not legal advice.
If you would rather we ran it
WebsitesOperations
No-shows, recall lists nobody works, follow-up that stops after a single text. Read these if the problem is not the number of inquiries but how many of them make it into a chair.
Recall fails in most practices because it is a report rather than a queue — somebody has to remember to run it, and in a busy week nobody does. Turn it into a standing list with a state per patient (due, contacted, responded, booked, unreachable), contact in the channel that patient actually answers, and always make a second attempt. The cheapest new patient a practice can book is one already in its own file.
If you would rather we ran it
The system that runs recall for youHow these are written
Written for owners of med spas and dental practices in the US by HeadPills, building sites and automation since 2021.
If a figure appears in a guide, the line under it says where it came from. An unsourced number is a made-up number.
Oris is new in the US. There are no case studies on this site because there are none to show yet, and inventing them would be the fastest way to deserve none.
The compliance guides set out documented practice so you can ask your attorney the right question. They do not replace one, and they say so on the page.
Rule one, in practice — two of the numbers the guides lean on:
37.8%
of calls to US local businesses reach a live person
Independent audit of 85 US local businesses across 58 industries.
62%
of callers who do not get through call a competitor instead
Published call-tracking benchmarks.
These are published industry benchmarks, not Oris results. Your own numbers come out of the free audit.
Before you read anything
No. Every guide is on the page in full — no PDF, no gate, no drip sequence afterwards. The only form on this site is the free clinic audit, and that is optional.
That is who they are written for: one or two locations, an owner who still treats patients, and a front desk that is already busy. Groups with more locations get the same mechanics with more coordination, not a different playbook.
Because we have not written it, and relabelling a med spa guide as a dental one would be the first lie on the shelf. Almost all of it carries over — the calls that go to voicemail, the map pack, being quotable in an AI answer — and the dental version of the system is set out on the dental page today. If you want one of these questions answered for a practice rather than a clinic, ask and you get it in writing.
The guides cost nothing. The work behind them: an AI front desk is $1,500 to set up, then $1,200 a month; local SEO and Google Business Profile $1,200 a month; content and AI visibility $1,000 a month; websites from $3,500, project-based. No long lock-in — 30 days notice, any time.
Nothing we build discusses medical details. Booking and call vendors sit under a business associate agreement, retention windows are written down, and any clinical question routes to a human. We build to documented HIPAA practice and hand the documentation to your compliance officer. We are not lawyers, and the compliance guides say so wherever a state adds its own rules.
Oris is the clinic practice of HeadPills, building websites and automation in Europe since 2021. We are new to the US market and there are no case studies on this site because there are none to show yet — which is exactly why everything we know is published here for free, with a source on every number. Judge the thinking before you talk to us.
Where these lead
Free clinic audit
We call your line the way a patient would, ask an AI what it knows about your clinic, and compare your Google profile with three local competitors. Findings in writing within two business days.
Request received
We have your details.
The audit takes us about two business days. It arrives as a short written document — where calls are being lost, what the map pack looks like for your treatments, and what AI assistants say when someone asks for a clinic like yours. No call required to receive it.
While you wait: what missed calls are costing you