Dental / Websites
One tap to a human.
Website design and build for owner-run dental practices in the United States. The person deciding tonight is either in pain or is not going to phone a stranger, and your site has to work for both of them before it works for anyone else.
from $3,500built in four to six weeksyours to keep
Project-based, not a monthly licence to keep your own site online. HIPAA-aware forms, built to documented practice — we are builders, not lawyers, and we say so on the page.
In reach without a menu
- Your phone number Tappable, from any scroll position, on every page
- The after-hours rule What to do at 2am, in your own words
- The new-patient form For the people who will not call a stranger
- Address and hours Including the door, the parking and the entrance
- Project, from
- $3,500
- Built in
- four to six weeks
- Ownership
- Yours, no rent
- Emergency route
- One tap
US dollars, invoiced in two parts. Not included: photography, and licensing for any stock or model imagery you want on the site. What moves the number.
The pain test
It is 9:40pm and a crown just came off
Nobody in that state reads your practice story. They want a number that dials when they touch it. Here is the route on most practice sites, and the route on the one we build — counted in taps, because that is the unit the patient is paying in.
- Tap past the cookie banner
- Tap the menu
- Tap “Contact”
- Scroll past the map, tap the number
- Nothing happens — the number is part of an image
Five taps, and still nobody is ringing.
- Tap the number already on the screen
The other four taps do not exist.
The other conversion path
The ones who will not call fill in the form
Plenty of people who decide tonight will not phone a practice they have never been to. They will type instead, and whether they become patients is settled by what the form asks for and what happens in the ten minutes after they press send.
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The question is answered before the form
In-network plans listed by name. Financing named. What a new-patient exam costs out of pocket. Whether you see children, whether you sedate, where to park. A form sitting under an unanswered question does not get filled in.
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The form asks for the minimum
Name, phone, the plan they think they have, what is bothering them, when they can come. Five fields. Every extra field is a person who decides to do this tomorrow, and tomorrow they book somewhere else.
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It lands where someone actually sees it
The same inbox and the same front desk that answers your phone, with an instant confirmation to the patient telling them who replies and when. Not an autoresponder from a plugin nobody has logged into since launch.
On the public site
- Name
- Phone
- When they can come in
- What is bothering them, one line
- The plan name, typed by the patient
Never on the public site
- Medical history
- Medication lists
- Photos of an insurance card
- Social security or ID numbers
- Anything they would call private
Everything under “never” belongs behind your portal, with a vendor under a business associate agreement and a retention window written down before go-live. A public form is there to start the relationship, not to hold a chart. On insurance the site captures the plan and the member details so your team runs one eligibility check instead of three phone calls — a website cannot verify coverage, and anything that claims to is guessing under a disclaimer.
What a stranger checks
Five silent questions, answered on the page
Nobody emails to ask these. They look for the answer, fail to find it, and go somewhere that has it. Every one of them can be answered in text, which is why none of this waits on a photographer.
- Will this hurt?
- The procedure page says what actually happens, what is used for the pain, and how long recovery takes. Vague pages lose to the practice that answered.
- Do you take my plan?
- In-network plans listed by name, financing named, and one plain sentence for the out-of-network case. “We accept most insurances” answers nobody.
- What will it cost?
- A range on the three things people shop before they call: the new-patient exam, a crown, an implant. A range with a reason beats no number at all.
- Who will I actually see?
- The dentist’s name, credentials and where they trained, next to the procedure they do — not in a bio page a patient has to go looking for.
- Are you open tonight?
- Hours, your emergency rule, and what to do at 2am. One tap from every page, not filed under Contact.
What we cannot do is supply the proof. Reviews, credentials and photographs of your own work are what convinces a stranger, and we design the space for them rather than fill it. The build asks you for the right things early, so the space is not still empty at launch.
What happens when
Four to six weeks, and you see it every week
Nothing is built behind a curtain and revealed at the end. You approve the structure before anything is designed, and one finished page before the rest is built.
- Week 1
Structure, words, and your emergency rule
Which procedures earn a page, what each one has to answer, your in-network list, and exactly what a patient in pain should be told at 9pm. Copy first, design after — the reverse is how practices end up with beautiful pages that say nothing.
- Weeks 2–4
Design and build
Home and one procedure page first, for your sign-off. Everything else follows the approved pattern, which is why the rest goes quickly.
- Weeks 5–6
Content, testing, launch
Provider details and procedure pages loaded, the form tested end to end on real devices, the number dialled from an actual phone, redirects mapped so you keep the rankings you already have.
What it costs
From $3,500, and the site is yours
Project-based, invoiced in two parts, no monthly licence to keep it online. You should not have to request an audit to find out whether we are in your range.
What moves each number- The number
- from $3,500, project-based
- What moves it
- Page count, whether we write the copy, and how deep the booking integration goes. Most single-location clinics land between $3,500 and $6,000.
- Not included
- Photography, and licensing for any stock or model imagery you want on the site.
- Where it sits
- Third, on purpose: the phone, then the map, then the site, because that is the order in which each one pays for the next. The dental playbook is here.
Honest limits
What a new site will not fix
Three of them, and every one has cost somebody a rebuild. Ask the next agency to name theirs before you sign anything.
It will not get your phone answered
A faster site with the number in reach produces more calls. If those still ring out while the whole team is chairside, you have moved the leak rather than closed it.
That is the front desk systemIt will not put you in the map pack
A site converts people who already found you. Patients searching “dentist near me” pick from three results and never scroll, and none of that is decided on your website.
That is local SEO and Google MapsIt will not invent proof
Reviews, credentials and photographs of your own work are what convinces a stranger. We design the space for them and we cannot fill it — an empty proof section reads worse than none at all.
The rules on before/after photosQuestions practice owners ask
Straight answers about the build
Do we need a new site, or can you fix the one we have?
Often we can fix it, and the audit says which. If your site is on a current platform, loads reasonably and only fails at the booking end, rebuilding the procedure pages, the emergency route and the new-patient form costs a fraction of a full project.
How long does a build take?
Four to six weeks for a standard practice site: one week on structure, copy and your emergency rule, two to three on design and build, one on content loading and testing. Delays almost always come from waiting on your in-network list and provider details, so we ask for those on day one.
Will the form book straight into our practice management software?
Depends on the system. Some expose an API and we book directly. With others we hand over a fully qualified appointment request — name, phone, plan, what hurts and when they can come — into the same place your front desk already works, or into a connected calendar your team syncs. We check yours before quoting anything, and we do not promise an integration we have not looked at.
Can the site check whether a patient is in network?
No, and nothing that calls itself a website can. The form captures the plan and the member details so your team runs one eligibility check instead of three phone calls. Real verification happens in your practice management software or your clearinghouse. A widget that answers instantly is guessing, and the patient remembers the answer you gave, not the disclaimer under it.
Is the site HIPAA compliant?
A website is never "HIPAA certified" — the compliance sits in how the data is handled. Forms that collect anything a patient would consider private run through vendors covered by a business associate agreement, encrypted in transit, with a retention window written down before go-live, and the public site asks for the minimum needed to book. Medical history, medication lists and insurance card photos belong behind your portal, not on a landing page. We are builders, not lawyers: we document the practice and your compliance officer signs off on it.
What about accessibility? We have heard about demand letters.
We build to WCAG 2.2 AA practice as a matter of course: real keyboard operation, visible focus, text contrast that measures, labelled form fields, and headings in an order a screen reader can follow. It is also plainly better for an older patient reading your site at night. We are not your counsel and we will not tell you a site is legally bulletproof — anyone who does is selling you something.
Will we lose the Google rankings we already have?
Not if the redirects are mapped, which is a task on every build rather than a service you pay extra for. Every existing URL that has traffic or links gets pointed at its replacement before launch, and we watch Search Console for the first month after.
What platform do you build on?
Usually a static build on Astro with a simple editor for the pages you actually change, or WordPress when your team needs full control. The choice follows how your office works, not our preference. Either way the site is yours: no platform rent, no licence to keep it online.
What does it cost?
From $3,500, project-based, for a focused practice site: home, procedures, the team, insurance and financing, contact and booking. Page count, whether we write the copy, and how deep the booking integration goes. Most single-location clinics land between $3,500 and $6,000. Not included: photography, and licensing for any stock or model imagery you want on the site.
Works better with
Free practice audit
We open your site the way a patient in pain does
On a phone, at night, from a Google result — and we count the taps to a ringing phone. Findings in two business days, in writing, yours either way.
- Findings in two business days
- No call required to receive them
- Yours to keep either way
Request received
We have your details.
The audit takes us about two business days. It arrives as a short written document — where calls are being lost, what the map pack looks like for your treatments, and what AI assistants say when someone asks for a clinic like yours. No call required to receive it.
While you wait: what missed calls are costing you